Media Meditation #3: iPad 2

Image courtesy of Google

Every time I open Safari on my laptop, the homepage for Apple appears. This is due to the fact that I have either been too lazy to change the homepage default setting that has been on my laptop since I got it several years ago, OR it could be due to the fact that I subconsciously enjoy the clean white webpage that appears every time I open the browser. Although I do enjoy Apple's simplistic and clean site, lately I have been tempted to change my saved homepage.

"Thinner. Lighter. Faster." If I have to read this over-hyperbolic (yes, I probably just made up this word) sentence one more time, I may just have to conquer my laziness and take the 3 seconds out of my life to change my settings. Not to mention the mysterious hand that appears to have no attached arm and is floating in midair... creepy.

This bizarre image not only plays with my limbic brain as I examine the image at first glance, but also my neocortex as I begin to question the anatomy of this model.

The videos you can access on this page further entice your limbic and neocortex brain.

I have looked at this site hundreds of times however, today is the first time I have actually clicked on the ipad 2 ad, which brings me to an even more hyperbolic site with phrases such as "It's fast. Times two." Is it possible to be two times faster than fast...? According to Apple, it is.

50% of the rotating images on this site use the persuasive technique of "plain folk" by showing models who appear to look like everyday people. This technique is used to make viewers feel that they could picture themselves using the product as well. The other 50% of the images are strictly technological, highlighting the different features of the ipad, providing many facts for consumers.

Now, after actually watching the videos on Apple's site for the iPad2, I understand the new improvements they have made to their product and can appreciate their efforts in advertising these new features. If I had invented the new iPad, I too would probably run around telling everyone it was "Thinner. Lighter. Faster."

Although I now appreciate the new iPad, I think I will take 3 seconds out of my life to go change my homepage settings so I don't have to see the creepy, armless, floating hand every time I open Safari.